Ready to turn Google Ads into a predictable source of real enquiries? 🚀 We help local service-based businesses launch and optimise high-intent Google Ads campaigns that actually convert, backed by clean tracking, smart keyword strategy and continuous optimisation. No fluff, no set-and-forget. Just clear data, steady improvements, and leads you can grow with.
Take your business to the next level with targeted Google Ads
At Verdant Leads, our Google Ads management is built around doing the fundamentals properly, tracking what actually matters, and running your campaigns with complete transparency. We focus on covering every critical part of performance, from strategy and setup to optimisation and reporting, so you always know what is happening in your account and where your budget is really going. 📊✨
🎯 Tailored Strategy, Built Around Your Business
🚀 Ongoing, Proactive Optimisation
👤 A Dedicated Account Manager
💬 Straight-Talking, Proactive Communication
📊 Full Conversion Tracking & Measurement
📈 Live Performance Dashboard
Based on real campaign data from November 2025 to January 2026 across home improvement accounts, a £1,000 monthly Google Ads budget can generate around 20 to 25 high-intent enquiries per month, including phone calls, form submissions, and email enquiries. On average, this equates to roughly £40 to £50 per lead, which is highly competitive in the UK market. With a typical close rate of around 25 to 35%, these enquiries can translate into approximately 6 to 7 new jobs per month, bringing the cost per acquired job to around £150 to £170. For industries where individual jobs are worth thousands, this creates a strong and scalable return on investment.
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Potential monthly enquiries
Across calls, form submissions, and email enquiries.
£0
Estimated cost per lead
Based on a £1,000 monthly ad spend.
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Potential monthly sales
Assuming a typical 25 to 35% close rate.
£0
Estimated cost per acquired job
A strong return for high-ticket home improvement services.
Most of our clients only need 1–2 jobs per month to break even. Everything after that is pure profit.
£1,000
Monthly Google Ads spend
Avg. 23 leads
Averages based on data analysis of home improvement businesses over 3 months from Nov 2025 - Jan 2026
6 jobs
Based on an industry average 25–35% close rate
£30k+ revenue
Average expected revenue for home improvement services
What That Means In Revenue
With a £1,000 monthly budget, many home improvement businesses can acquire new jobs at around £150 each, while those jobs are often worth anywhere from £2,000 to £10,000 or more. This is why Google Ads works so effectively in this space, you’re reaching people who are actively searching for your services, in industries where even a small number of jobs can generate significant revenue, and results can be seen relatively quickly. When everything is aligned, it can become a consistent and scalable source of new business.
Performance will also depend on:
Your sales process
Speed of follow-up
Pricing competitiveness
Website quality
Driveways
Avg job: £3,000 – £8,000
6 jobs = £18,000 – £48,000 revenue
Roofing / Guttering
Avg job: £2,000 – £12,000
6 jobs = £12,000 – £72,000 revenue
Windows & Doors
Avg job: £6,000 – £9,000 per house
6 jobs = £36,000 – £54,000 revenue
Turn Google searches into real enquiries
If your business relies on a steady flow of new customers, your visibility on Google matters. Verdant Leads helps local service businesses generate more enquiries through Google Ads, SEO, and high-converting websites designed to turn visitors into leads. Let’s discuss how we can help you attract more of the customers you want.We believe you should fully understand how your Google Ads campaigns are run, how your budget is spent and what results you can realistically expect. Below are some of the most common questions we are asked before working together, answered clearly and honestly so you can decide if Verdant Leads is the right fit for your business. 💬📊
Yes. We offer a free discovery call so we can understand your business, your goals and whether Google Ads is the right channel for you. It is also your chance to see how we work and decide if we are the right long-term partner for your business.
Google Ads can start driving traffic as soon as your campaigns go live. In many cases, leads can come in within the first few days. However, Google Ads has an initial learning period which typically lasts around 1 to 2 weeks, depending on budget and market competition. It is normal for performance and lead quality to improve over the first 4 to 8 weeks, as our optimisation is fully data-driven and based on real user behaviour.
No. You pay Google directly. Your advertising spend is billed straight to your own Google Ads account and card. We never see, touch or control the payment method you attach to the account. The only payment you make to us is your agreed management fee and, where applicable, your initial setup fee.
Yes and no. For most new accounts, the setup work is included within your first month’s management retainer. There is no separate upfront setup invoice in standard cases. In cases where it is just a one time set up project with no monthly management retainer, a separate setup fee may apply and will always be agreed in advance.
This depends on your market, competition and growth targets. As a general rule, we recommend a minimum ad spend of £1,000 per month. This allows us to generate enough data to properly optimise campaigns and test multiple services or products at the same time. Lower budgets can still work, but growth and learning will naturally be slower.
Yes. Always. Your Google Ads account is created under your business and remains fully owned by you. If you ever decide to stop working with us, you keep the account, data and history.
Yes. We can audit and take over existing Google Ads accounts, restructure where necessary and improve performance without needing to start from scratch. If your current setup is holding results back, we will clearly explain what needs fixing and why.
We specialise in lead-generation campaigns for local and regional service businesses. This includes trades and home improvement services such as roofing, landscaping, driveways, garage doors, installers and similar industries where enquiries and phone calls drive revenue.
We communicate proactively and do not cap calls or emails. You will receive regular updates and have direct access to your account manager whenever you need clarification, changes or advice.
You receive access to a live reporting dashboard which updates daily. This shows leads, key actions, spend and performance in real time, so you can clearly see what your campaigns are delivering and how your budget is being used.
Below are a selection of recent Google Ads projects where we took underperforming or inefficient campaigns and rebuilt them around high-intent targeting and clean, scalable account structures. Across these accounts, results were driven by tightening keyword strategy around real buying searches, restructuring campaigns and ad groups to improve relevance, rewriting ad copy to better match user intent, and improving Quality Scores to reduce wasted spend. We also introduced clearer conversion tracking and applied data-led bidding and optimisation routines to steadily improve lead quality and account efficiency over time. Each example highlights the practical, hands-on changes we make to campaign structure, targeting and messaging to generate more consistent and scalable leads for service-based businesses. 📊
Ready to turn Google Ads into a predictable source of high-quality leads for your business? Book your free discovery call today and let’s take a proper look at your current setup, your goals and where performance is being left on the table. We’ll show you exactly how your Google Ads can be structured, tracked and optimised to drive consistent enquiries, not just traffic. 🚀📊
Take your business to the next level with targeted Google Ads