Google Ads and SEO for Local Home Improvement Service Businesses
We help trades and service companies turn online searches into real customers. With highly targeted advertising and conversion-focused websites, your business gets seen by the people already looking for what you offer.
GOOGLE ADS
SEO
CONVERSION RATE OPTIMISATION
WEB DEVELOPMENT
CONSULTATION
Ready to grow your business online?
Let’s build a marketing strategy that generates consistent leads for your business.
Verdant Leads helps service-based businesses generate consistent enquiries and new customers through Google.
We specialise in digital marketing for industries such as roofing, windows & doors, driveways, landscaping, and other local services where visibility on Google directly drives revenue.
Using Google Ads, SEO, and high-converting websites, we turn online searches into real enquiries, booked jobs, and measurable business growth.
Our approach is simple. More visibility, better leads, and a stronger return on your marketing investment.
Turn Google searches into real enquiries
If your business relies on a steady flow of new customers, your visibility on Google matters. Verdant Leads helps local service businesses generate more enquiries through Google Ads, SEO, and high-converting websites designed to turn visitors into leads. Let’s discuss how we can help you attract more of the customers you want.Below are a selection of recent Google Ads projects where we took underperforming or inefficient campaigns and rebuilt them around high-intent targeting and clean, scalable account structures. Across these accounts, results were driven by tightening keyword strategy around real buying searches, restructuring campaigns and ad groups to improve relevance, rewriting ad copy to better match user intent, and improving Quality Scores to reduce wasted spend. We also introduced clearer conversion tracking and applied data-led bidding and optimisation routines to steadily improve lead quality and account efficiency over time. Each example highlights the practical, hands-on changes we make to campaign structure, targeting and messaging to generate more consistent and scalable leads for service-based businesses. 📊
How we generate consistent leads for your business
Our process is designed to understand your business, build the right strategy, and create a reliable system for generating enquiries from Google.
Initial Phone Call
A quick introductory call to learn about your business, your services, and whether Verdant Leads is the right fit to help you grow.
Consultation & Goals
We dive deeper into your business with a 1-2-1 30 minute zoom call, identifying your target customers, services, service areas, and key performance indicators (KPIs) so we understand what success looks like for you.
Marketing Audit
We review your current digital presence including your website, Google Ads, SEO visibility, and competitors to identify opportunities for growth.
Strategy Creation
Using the insights gathered, we create a custom marketing strategy designed to increase your visibility on Google and generate qualified enquiries.
Strategy Presentation & Approval
We walk you through the strategy, explain how everything works, and ensure you are confident before moving forward with implementation.
Implementation
We build and launch the campaigns, optimise your website for conversions, and set up the systems needed to start attracting the right customers.
Lead Generation & Growth
Your campaigns begin generating enquiries. We continuously monitor, optimise, and improve performance to deliver consistent leads and long-term growth.
If you run a local service business and want a more consistent flow of enquiries, Verdant Leads can help. Book a free consultation and we’ll review your current marketing, understand your goals, and show you how the right strategy can turn Google searches into real leads for your business.
Take your business to the next level with targeted Google Ads